Ethical Fashion Awareness for a Sustainable World
One of the most important principles of our brand is sustainability. We believe that an ethical fashion system which equally considers nature, humankind, manpower, creativity and profitability is possible. According to this system, performance of a corporation or a brand should be measured not only by its profitability, but by the value it adds to the lives of its employees, its customers, and all people who care about our children’s future. Organizations serve for the principle of sustainability as long as they contribute to nature and human rights. At the miniscúle by ebrar team, we simply summarize our sustainable fashion approach in three titles:
• Sensitivity to humankind: Our products are made of natural fabrics sensitive to human health. They consist of natural fiber fabrics such as cotton and wool and regenerated fiber fabric named Lyocell (Tencel) which is a product of wood cellulose. We consider the health of every single child who wears our designs and we embrace a boutique approach to production that respects human rights.
• Sensitivity to environment: Love of nature and the desire to protect are our most significant motivations to keep producing. We highly take care to use eco-friendly fabrics that are compliant with OEKO-TEX standards. We also help to reduce resource consumption by choosing these environment-friendly and recycled fabrics without chemical dyes.
• Sensitivity to economy: Our sustainable business model provides economic benefit to both producer and end user. We promote resource conservation by using recycled materials and ecologically safe fabrics including Lyocell (Tencel). At the same time we promote the concept of “Second Happiness” to make the best use of children’s clothes in light of their rapid growth. We also promote the conservation of raw materials and human labor and reduction of waste.