Clothes Reviving with the Second Happiness Cycler
As a part of sustainable fashion approach, the “Second Happiness” concept is of great importance for our brand. We have launched this concept as a creative solution for the short-term, useful life of clothes for rapidly growing children. By promoting recycling of our clothing brand we hope to inspire greater economic sensitivity and better use of precious labor and natural resources. With this approach we,
• Prevent the waste of manpower,
• Benefit ecological balance by reducing the consumption of natural sources,
• Contribute to recycling via conscious consumption,
• Increase the accessibility of our designs with affordable options.
Our ” Second Happiness” concept creates an awareness in terms of sustainability while giving a discount code to conscious consumers who bring their clothes to recycling. Thus, we ensure them to be a part of the economic benefit.